Made with the beginning guitarist in mind, this full-size vintage-style electric guitar offers professional-style features at an unbelievable entry-level price! With one humbucker pickup delivering a full, meaty tone, and with styling that matches some of the most popular models in the history of rock, this is one guitar that is sure to please! Who the heck is J. Reynolds anyway? Well, I don't know... But, the parent company is Kaman Musical Instruments, which is the parent company to such brands as Hamer, Takamine, Ovation, LP and a host of others. So, by pedegree, we can assume that the guitar should at least be pretty good. J. Reynolds is one of an ever-increasing number of brands that is focused on the goal of delivering a good guitar that the average guy can afford. Since you won't be seeing any full-page ads for J. Reynolds in Guitar Player, that cost won't be tacked on to the retail price of a J. Reynolds electric guitar.